#FreeTheKids was my capstone thesis project for the M.A. in Digital Media for Learning at NYU. Grounded in psychological and social learning theories, it took the form of a digital campaign and digital platform designed to educate parents and carers about the impact of childhood gender stereotypes.
Challenging Gender Stereotypes in Parenting
Education is Not a Prize was an advocacy campaign opposing a bill that aimed to reintroduce student selection in public schools. As Head of Communications and Digital Engagement, I led the digital strategy and web development. The campaign gained cross-sector support and helped defeat the bill in Congress, with over 6,600 petition signatures in one week.
Education is not a Prize
Emotions First (Emociones Primero) was a national Social Emotional Learning campaign by Fundación Educación 2020, supported by the U.S. Embassy, to prioritise emotional well-being in schools post-COVID. As Project Manager, I led content, production, and outreach—reaching over 12,000 users with guides, a podcast, and a webinar in just 3 months.