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Andrea Buccioni

Andrea Buccioni

Digital Product & Experience

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Hi! I am a   Digital Product and Experience Specialist with over 13 years designing and managing digital products and campaign strategies for the social impact industry.

I bring together user experience, digital strategy, and audience insight to develop meaningful people-centred solutions.

With a background in Social Communication and an MA in Digital Media Design, I’ve dedicated my career to creating people-centred digital products that are accessible, useful, and meaningful. I’ve led digital projects across three continents—particularly in the charity and media sector, working with diverse, globally distributed teams.

Explore my work
Strengthening Strategic Communication among Ocean Conservation NGOs

Strengthening Strategic Communication among Ocean Conservation NGOs

Poder Ambiental is a legal empowerment platform by FIMA, redesigned to better serve environmental defenders in Chile. Focused on usability and community support, the new site offers easy access to legal knowledge, streamlined support processes, and a peer-led forum, all shaped through a human-centred design approach.
EnvironmentTraining
Communicating for Change

Communicating for Change

Communicating for Change explores the challenges and evolving role of communications in Chilean NGOs through interviews with 15 professionals and a literature review. As co-author, I helped identify key barriers including undervaluation, digital gaps, burnout, and the need to strengthen strategic communication in the sector.
Research
Emotions First

Emotions First

Emotions First (Emociones Primero) was a national Social Emotional Learning campaign by Fundación Educación 2020, supported by the U.S. Embassy, to prioritise emotional well-being in schools post-COVID. As Project Manager, I led content, production, and outreach—reaching over 12,000 users with guides, a podcast, and a webinar in just 3 months.
CampaignsEducationPodcast
Education is not a Prize

Education is not a Prize

Education is Not a Prize was an advocacy campaign opposing a bill that aimed to reintroduce student selection in public schools. As Head of Communications and Digital Engagement, I led the digital strategy and web development. The campaign gained cross-sector support and helped defeat the bill in Congress, with over 6,600 petition signatures in one week.
AdvocacyCampaignsEducation
Challenging Gender Stereotypes in Parenting

Challenging Gender Stereotypes in Parenting

#FreeTheKids was my capstone thesis project for the M.A. in Digital Media for Learning at NYU. Grounded in psychological and social learning theories, it took the form of a digital campaign and digital platform designed to educate parents and carers about the impact of childhood gender stereotypes.
CampaignsGenderResearchWeb

“To change the world, my friend Sancho, is not madness nor utopia. It’s Justice.”

—Miguel de Cervantes. ‘Don Quixote’

Available for Work